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Three Reasons to Be A Guest On Saunders and Cash

Being a guest on any podcast can be an engaging aspect of your marketing strategy to build brand awareness, strengthen your network and increase your bottom line. If you are an entrepreneur or technology leader, you will want to get booked on the Saunders and Cash show, because we focus exclusively on guests who are business leaders. We actively promote all our guests in a number of ways before your appearance, as your radio interview airs and when your podcast goes live. We then continue to promote you on social media, our website, newsletter and in blog posts. This is great positive publicity for your company.

“Podcasts offer a platform to build brands by communicating messages in alignment with individual business philosophies,” according to podcast expert Tracy Long DeForge. "They can change the conversation happening in a specific industry by positioning the guests as an expert. Here are three reasons for being a guest on a podcast.

  1. An engaged listener leads to a loyal customer. Being a guest on a podcast opens up possibilities for your customers to feel closer to you and your business. They develop a more personal relationship with you and are more likely to want to do business as a result. Podcasting can open up a line of communication between you and your target market. Get feedback, speak directly to customer service issues, offer behind the scenes insights and build stronger relationships with those who are doing business with you are all possible on a podcast. Podcasts builds trust like no other media.

  2. Podcasting creates a digital marketing content hub. Crafting original content can be taxing on resources and takes time yet is vital to a robust marketing campaign. You can use the content of your podcast on Saunders and Cash into a comprehensive strategy by doing a few simple tasks. Start with making sure the podcast audio player is hosted on your web site, or you at least link to your guest page on our website. This allows your followers to listen to the podcast without searching for it. Then take the audio file of the podcast episode and have that episode transcribed. Repurpose the content into social media posts, email newsletters, blogs or e-book content.

  3. Podcasting brings you step closer to being a published author. Get a head start on an article or book by generating the content through a podcast. An edited transcription can be the foundation for the future chapters of a bestseller.

Business owners and marketing departments are beginning to allocate monies for podcasts out of their marketing and sales budgets since they are being used as a business development tool. Podcasts are seeing amazing growth an one of the most popular platforms for listeners to consume digital content, because listeners can often do other things while listening to your message on Saunders

and Cash. Ask us about being a guest.

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