Right Now is the Best Time To Start a Business With Marketing Lessons for Now
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, with a net worth of around $50.
Perhaps you have an opportunity to hear Gary Vaynerchuk, a successful entrepreneur and digital marketer, speak on starting a business. If you haven't hear him in person, check out some of his You Tube videos.
If have not yet heard he speak you might be missing out, as he is a walking Shark Tank on steroids, mixed with the likes of Scott Deming.
Gary Vee, as he is known, is a best-selling author, social media influencer, speaker, podcast host and marketing consultant.
Gary has built several businesses based on social media and digital marketing and taken them to the next level based almost entirely based on his hustle, passion, and incredible work ethic.
Gary Vaynerchuk is known for preaching the gospel of business hustle and inspiring marketers and entrepreneurs with his quotes.
Here are some of Gary's quotes offered here to help inspire you:
"There has never been a better time, in the history of time, to start a business."
"Without hustle, talent will only carry you so far."
"The problem is, we're all using social networks as distribution instead of native platforms to actually tell stories."
"Brand storytelling is not about pushing advertising, it's about bringing value."
"99% of people don't market in the year that we are actually living in."
"Skills are cheap. Passion is priceless."
"Content is king, but marketing is queen, and runs the household.
"The person that gives the value first has the leverage."
Five Marketing Lessons From Gary Vaynerchuk
1. BE RELEVANT
Gary Vaynerchuk believes that social media, mobile, and video are the way of the future. In order to stay relevant, you need to start investing in to these three avenues. Desktop impressions are a thing of the pas because mobile is where everything is going. So, it’s really important to focus on the format and accessibility of your site for mobile devices. This includes Instagram, YouTube and Live Video on Facebook, LinkedIn and Twitter.
YouTube is the past and Facebook Live video is the future. For a successful marketing strategy, you have to understand where your consumer is, and meet them there.
2. HAVE QUALITY OVER QUANTITY
To build an engaged and dedicated following, you have to put out quality content. People who comeback daily or weekly if followers see your content as a resource and share your content with family and friends.
3. BE ACCOUNTABLE
This rule applies to everything in life. By being accountable, you are being responsible for your actions.
4. KEEP AN OPEN MIND
In today’s world of technology, things change quickly. You have to be open to new ideas. According to Vaynerchuk, Youtube has started a downward spiral and the new wave is Facebook video and Snapchat.
5. INVEST IN YOUR FUTURE
You have to invest both time and money in to building your brand or company. When you invest your time in to building your brand, then you are creating quality content. Once you have built a brand, take the money you earn and put it back in to your brand. This is the reason why Twitter video and Facebook video are gaining popularity. Just a few seconds of recorded video increases personal engagement with your audience.
The effort you put in will be rewarded because your followers will appreciate the extra seconds you put in to responding to their tweets or posts. Successful marketing is not based on luck. You have to do your research, make a plan, and work really hard to see the plan through. Gary Vaynerchuk describes the two things you need to successfully build a brand:
Talk about something you really know well.
Keep working really hard on it.
These two things summarize the five lessons perfectly